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The House of Reza is known for its commissioned pieces, which translate our clients’ creative visions into exquisite one-of-a-kind jewelry. Collectors of our bespoke designs include some of the world’s best-known tastemakers, including royals and dignitaries, however, anyone can own a custom REZA piece and know it will be unrivalled in craftsmanship.

Please consult our bespoke page and a member of our client services team will be in touch to discuss your requirements.

We are available Mon-Fri 10am-6pm and Sat 12pm-5pm EST for virtual or in person appointments.

Please consult our Shipping & Returns Policy, which details your options for online and showroom purchases.

Please consult our care guide which details our considerations when caring for your REZA jewelry.

Please consult our size guide to assist in determining the correct size for your REZA creation.

To view our warranty for REZA creations please consult our warranty page

The House of REZA is a collector and buyer of precious gemstones, including, but not limited to, sapphires, rubies and emeralds — provided they are of the finest quality or an element of a high jewelry piece. Our inhouse gemologists are on hand to carefully examine your jewels and determine their fair market value.

Contact

NEW YORK STUDIO

OUR STUDIO IS LOCATED IN THE HEART OF NEW YORK ON MADISON AVENUE. PLEASE INQUIRE BELOW TO SCHEDULE AN APPOINTMENT

ADDRESS

600 MADISON AVENUE
NEW YORK, NEW YORK 10022

SCHEDULE APPOINTMENT

WE ARE AVAILABLE MON-FRI 10AM-6PM AND SAT 12PM-5PM EST FOR VIRTUAL OR IN PERSON APPOINTMENTS.







THE LEGACY


Embark on the REZA Journey: a Centuries-Long Legacy of Passion and Expertise

NADIR SHAH OF PERSIA (1732-1747)
1771 MAP OF THE PERSIAN EMPIRE BY FRENCH CARTOGRAPHER RIGOBERT BONNE (1727-1794)

1746

NADIR SHAH AFSHAR, THE EMPEROR OF PERSIA, SELECTED 40 FAMILIES TO ACT AS CUSTODIANS OF THE ROYAL TREASURY. THESE FAMILIES, INCLUDING THE ANCESTORS OF REZA, WERE RELOCATED TO KHORASAN PROVINCE TO BECOME THE ROYAL JEWELERS OF PERSIA.

19TH CENTURY
ALEXANDRE REZA'S MOTHER IN A TYPICAL BUKHARIAN DRESS
ALEXANDRE REZA'S MOTHER (FAR LEFT) AND HER TWO CHILDREN, TAMARA AND MICHEL RAMON

1885

MORE THAN A CENTURY AFTER BEGINNING THE PRACTICE, AGADJAN GADALIE-REZA, THE FATHER OF ALEXANDRE REZA, WAS BORN, IMMERSED BY BIRTHRIGHT INTO A LIFE OF GEMS. AT THE TURN OF THE CENTURY, HIS DEALINGS IN PRECIOUS STONES BROUGHT HIM AND HIS FAMILY TO RUSSIA, INTRODUCING MOSCOW TO A PREVIOUSLY UNTAPPED SOURCE OF EXOTIC JEWELS FROM THE MIDDLE AND FAR EAST.

20TH CENTURY
ALEXANDRE REZA AS A YOUNG BOY.
 

1922

ALEXANDRE REZA WAS BORN IN RUSSIA AMIDST THE UPHEAVAL OF THE BOLSHEVIK REVOLUTION.

ALEXANDRE REZA (THIRD FROM LEFT) WITH HIS BROTHER, JEAN (FAR LEFT), FATHER, AND HALF BROTHER JOSEPH

1925

SHORTLY THEREAFTER, THE FAMILY RELOCATES ONCE AGAIN, FIRST SETTLING IN PARIS BEFORE MOVING TO NICE. THEY CHOOSE FRANCE AS THEIR NEW HOME DUE TO ITS LEGACY OF ELEGANCE AND TIMELESSNESS—QUALITIES THAT PERFECTLY ALIGN WITH THE SPIRIT OF THE EXQUISITE STONES AGADJAN TRADES.

ALEXANDRE REZA AND HIS FATHER, AGADJAN REZA, IN THE SOUTH OF FRANCE, 1940S
ALEXANDRE REZA'S FIRST STORE ON RUE DE FRANCE, NICE, IN THE 1940S

1940

WITH THE KNOWLEDGE AND EXPERTISE PASSED DOWN FROM HIS ANCESTORS, 18-YEAR-OLD ALEXANDRE TAKES OVER THE FAMILY BUSINESS, MARKING THE START OF HIS LIFELONG PASSION FOR GEMS AND QUEST FOR BEAUTY.

ALEXANDRE REZA'S RESISTANT INTERNEE CARD, GRANTED TO THOSE ARRESTED BY THE GERMANS FOR ACTS OF RESISTANCE
ALEXANDRE REZA'S DECORATION CEREMONY AS A KNIGHT OF THE FRENCH LEGION OF HONOR

1941

ALEXANDRE JOINS THE FRENCH RESISTANCE, PLAYING A KEY ROLE IN THE NESTLÉ-ANDROMÈDE NETWORK. FOR HIS HEROIC ACTS, HE  IS SUBSEQUENTLY AWARDED THE LÉGION D’HONNEUR BY DECREE OF CHARLES DE GAULLE.

ALEXANDRE REZA
TRAVEL DOCUMENTS FROM ALEXANDRE REZA'S EXTENSIVE INTERNATIONAL TRIPS IN PURSUIT OF THE WORLD'S FINEST GEMSTONES

1958

WHILE MAINTAINING HIS PRESENCE IN NICE, ALEXANDRE OPENS AN OFFICE IN PARIS'S DIAMOND DISTRICT, SUPPLYING HIS EXCEPTIONAL GEMS TO THE MASTER JEWELERS OF PLACE VENDÔME, INCLUDING CARTIER, BOUCHERON, BULGARI, VAN CLEEF & ARPELS, CHAUMET, AND HARRY WINSTON.

ALEXANDRE REZA INSPECTING A GEMSTONE AT HIS PLACE VENDÔME ATELIER

1960

WITH HIS VAST TREASURE CHEST OF GEMSTONES, ALEXANDRE GRADUALLY SHIFTS FOCUS TO DESIGNING HIS OWN FINISHED JEWELRY, ALL WHILE TIRELESSLY CONTINUING HIS TRAVELS TO THE FOUR CORNERS OF THE WORLD IN SEARCH OF EXTRAORDINARY STONES.

 

1970

ALEXANDRE RELOCATES HIS PARISIAN OFFICES TO 21 PLACE VENDÔME, ESTABLISHING HIS PLACE AT THE EPICENTER OF THE FINE JEWELRY WORLD. WHILE THE REZA NAME REMAINS RELATIVELY UNKNOWN TO THE PUBLIC, IT BECOMES HIGHLY COVETED AMONG MASTER JEWELERS WORLDWIDE, WHO REGARD HIS COLLECTION AS ONE OF THE MOST EXTRAORDINARY PORTFOLIOS OF GEMS IN EXISTENCE.

OLIVIER AND ALEXANDRE REZA IN SAINT-JEAN-CAP-FERRAT

1974

OLIVIER REZA, SON OF ALEXANDRE, IS BORN IN PARIS, FRANCE. THROUGHOUT HIS YOUNG LIFE, HE FREQUENTLY ACCOMPANIES HIS FATHER ON TRAVELS TO EXAMINE AND ACQUIRE RARE STONES.

INTERIOR OF THE 23 PLACE VENDÔME BOUTIQUE
ALEXANDRE REZA AT HIS PLACE VENDÔME ATELIER

1984

ALEXANDRE MAKES HIS PUBLIC DEBUT, OPENING HIS SYNONYMOUS HIGH JEWELRY BOUTIQUE TO THE PUBLIC AT 23 PLACE VENDÔME. HOWEVER, A CLAUSE IN HIS LEASE, ENFORCED BY NEIGHBORING COMPETITOR CARTIER, PROHIBITS HIM FROM SELLING MODERN DESIGNS AT THIS LOCATION. UNDETERRED, ALEXANDRE CRAFTS A COLLECTION INSPIRED BY THE GREATEST JEWELS THROUGHOUT HISTORY. THIS COLLECTION, CONSISTING OF OVER 200 ONE-OF-A-KIND CREATIONS, TELLS THE STORY OF JEWELS FROM ANCIENT CIVILIZATIONS THROUGH TO THE BELLE ÉPOQUE.

ALEXANDRE REZA WITH HIS WIFE, KARIN
'RÊVES D'HIER, RÉALITÉS D'AUJOURD'HUI' EXHIBITION INVITATION

1985 & 1986

THIS COLLECTION OF HISTORIC JEWELS BRINGS THE REZA NAME TO THE FOREFRONT WHEN IT IS SHOWCASED IN THE LANDMARK EXHIBITION 'RÊVES D'HIER... RÉALITÉS D'AUJOURD'HUI.' AT THE MUSÉE JACQUEMART-ANDRÉ. A SECOND BOUTIQUE LOCATION OPENS AT 47 RUE DU RHÔNE IN GENEVA.

IN 1986, A THIRD BOUTIQUE IS INAUGURATED WITH GREAT FANFARE AT HÔTEL DE PARIS MONTE-CARLO, GRACED BY THE PRESENCE OF PRINCE RAINIER III OF MONACO AND HIS SON, ALBERT.

ALEXANDRE REZA HOLDING THE 'GOLCONDE' NECKLACE FEATURING OVER 76 CARATS OF DIAMONDS
ADVERTISEMENT FOR ALEXANDRE REZA'S PRIVATE COLLECTION EXHIBITION AT THE COOPER HEWITT MUSEUM IN NEW YORK

THE BAN ON SELLING MODERN JEWELRY IS LIFTED AND ALEXANDRE IS AT LAST ABLE TO UNVEIL HIS CONTEMPORARY CREATIONS. FOR DECADES TO COME, THE REZA NAME MAINTAINS ITS PLACE IN THE ELITE ECHELONS OF THE JEWELRY WORLD, FOCUSING ON PRIVATE SALES AND PRESERVING THE FIDELITY OF THE COLLECTION OVER MASS-MARKET EXPANSION.

21ST CENTURY
OLIVIER REZA AT THE PLACE VENDÔME ATELIER

2008

AFTER A SUCCESSFUL CAREER IN INTERNATIONAL BANKING, OLIVIER RETURNS FROM NEW YORK TO PARIS TO TAKE THE HELM OF HIS FATHER’S BUSINESS.

REZA SALON AT THE RITZ-CARLTON PARIS

2012

THE 23 PLACE VENDÔME BOUTIQUE CLOSES AND REOPENS IN A NEW LOCATION WITHIN THE RITZ-CARLTON PARIS.

 ALEXANDRE REZA
ALEXANDRE REZA

2016

AT THE AGE OF 93, ALEXANDRE PASSES AWAY, LEAVING BEHIND A LEGACY OF UNMATCHED EXCELLENCE IN THE PURSUIT OF BEAUTY.

OLIVIER REZA IN HIS NEW YORK OFFICE
REZA STUDIO, 600 MADISON AVENUE, NEW YORK

2020

OLIVIER USHERS HIS FATHER’S HOUSE INTO A NEW, MODERN ERA, RESTORING THE ORIGINAL NAME 'REZA' AND RELOCATING THE BUSINESS FROM EUROPE TO NEW YORK.

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